Bridging economics, strategy, and human-centered design.
I’ve spent my career at the intersection of economics, product strategy, design leadership, and workflow optimization.
I began as an economist at S&P Global and Harvard, analyzing systems, incentives, and operational constraints. That foundation shaped how I approach digital product development today: through systems thinking, behavioral insight, and a relentless focus on efficiency.
Over two decades of product leadership.
For 25+ years, I have led product design and workflow modernization. At CVS Health I led design and team management that delivered measurable impact at enterprise scale.
I’ve also built digital products for independent publishers, startups, nonprofits, and creative businesses — including platforms that reached hundreds of thousands of readers and drove over 1M digital downloads.
Today, I run a digital product strategy and workflow optimization practice that blends consulting, fractional leadership, and custom product development.
$45M+
Annual savings
75%
Workflow reduction
10%
Conversion increases
39%
Growth in mental health visits
AI can build almost anything.
The real challenge is knowing what is worth building.
Strategic Value
Knowing what’s worth building by grounding decisions in economics and opportunity cost.
Human Experience
Creating products that deliver the best human experience through behavioral insight.
Operational Clarity
Managing workflows efficiently to reduce friction and scale human capability.
"Digital products succeed when they reduce friction, clarify decisions, and scale human capability. That’s where I focus."